Articles with Category 'Customer Intimacy'

Shifting from cost-plus hourly billing to value-pricing might seem daunting. “Where to begin?” is a common question. It all starts with how you relate to others. It’s a mindset, not a method.
Many businesses struggle to cultivate lasting relationships with their customers, leaving them in the shadow of their competitors. The key to differentiating yourself and gaining an edge is customer intimacy — the practice of deeply understanding your customers' needs and surpassing their expectations to create unique value. 

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