Dig into the untapped potential of client-centric strategies through the modest but powerful Before-During-After timeline model. Learn how to use this tool to improve customer experiences, develop new services, and stay ahead of competitors.
A client once told me a story from his life that beautifully illustrates how understanding what other people value gives you the opportunity to enrich their lives.
Many businesses struggle to cultivate lasting relationships with their customers, leaving them in the shadow of their competitors. The key to differentiating yourself and gaining an edge is customer intimacy — the practice of deeply understanding your customers' needs and surpassing their expectations to create unique value.