In the minds of many firms, deliverables are what it’s all about. However, what matters to clients usually takes place long before and after an agency deploys their code or emails their designs. Use the Smiling Curve to uncover that value.
Value-based pricing is a complex subject that involves more than just marketing and customer experience design. In order to effectively capture the true value of your services, you need to invest in both. The goal is to provide a superior customer experience that isn't just about selling something different from the competition but offering it in a unique way that offers greater value.