Innovation Through Design



I’m Jakob Persson and the founder of Leancept. I specialize in solving business challenges through innovation and the process of design whether customer, user or service-oriented.

My clients include but are not limited to banks, insurance companies, consumer product companies, security, software, agencies and solo business owners and entrepreneurs.

In past projects, I’ve addressed a wide range of problems including:

  • Employee retention and recruiting

  • Customer success and loyalty

  • Intuitive user experience (UX) design of software

  • Developing strategy, marketing and value-based pricing of products and services

  • Implementation of design methodologies and ways of working in design teams

Portfolio and Résumé

You can find my full consultant résumé in Swedish here:


I’m also the founder of Elately – formely known as Bondsai –a SaaS startup working on a product to help agencies and freelancers build stronger client relationships and trust – the foundation of any consultant–client relationship.


Leancept has an infrequently updated blog with some pretty good posts, which you can find here: (Swedish) and (English). I also blog for Elately (formely Bondsai) at:

Want to get in touch?

Write me at jakob dot persson at leancept dot com or call me at +46 707 210 737